charity: water is a non-profit organization that exist to bring clean and safe drinking water to developing countries. A rebrand of the the organization took place to create visual clarity to accompany their transparent mission.

charity: water

branding / visual identity / case-study

In order to convey charity:water’s transparent and amicable mission to bring clean and safe drinking water to developing nations, a modern, legible, and memorable logo helps the organization gain more recognition.

All branding guidelines ranging from use of the new logo, typography, copy, and photography, were compiled into a new Brand Identity Standard.

Accompanying the rebranding, new campaigns were mocked up to show how these changes would exist and be put to use by the organization in campaigns that had not yet been utilized prior.

Through trials of interacting with their existing website, a new layout was created to prioritize ease of use and to better present a hierarchy of information through their primary source of outreach: their website.